Trout Unlimited Canada Rebrands as Freshwater Conservation Canada

Trout Unlimited Canada is proud to announce its new identity as Freshwater Conservation Canada. This name reflects our ongoing commitment to protecting and restoring Canada’s freshwater environments.  While our mission remains the same, Freshwater Conservation Canada will continue to evolve to meet the growing challenges of water quality, water quantity, climate change, and biodiversity loss across Canada’s streams, rivers, and lakes.

As Freshwater Conservation Canada, we will continue our on-the-ground efforts, including projects that improve water quality, restore stream flow, and protect habitats for native species. Our work includes planting native trees along riverbanks to reduce erosion and stabilize water flows, restoring habitats, and enhancing water systems' resilience to climate change.  We partner closely with local communities, corporate partners, government agencies, and volunteers to deliver conservation solutions that benefit the environment and those who depend on these resources.

“This transition to Freshwater Conservation Canada reflects our continued commitment to the health of Canada’s freshwater ecosystems,” said Silvia D’Amelio, CEO of Freshwater Conservation Canada.  “Our mission is unchanged, but we’re to address changing landscapes and growing concerns around water quality and quantity, climate resilience, and biodiversity.”

Freshwater Conservation Canada will continue improving freshwater systems' health and sustainability nationwide with science-based restoration projects.  Through community-driven efforts, partnerships, and volunteer support, we’re working to secure clean, abundant water and resilient habitats for generations to come. 

About: Freshwater Conservation Canada is a registered Canadian charitable organization since 1972. Our mission is to conserve, protect and restore Canada’s freshwater ecosystems and their cold-water resources for current and future generations. All work Freshwater Conservation Canada does is directed toward achieving this mission. Our work is guided by science and research and fueled by the unending passion of our volunteers and professional staff.

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